What a memorable night it was at Brightwild's HQ! Last week, our team, investors, consumers and partners from all over the country gathered together to celebrate the launch of our new brand. The energy was electric, and the excitement was palpable as we all came together to commemorate this significant milestone.
When the planning stage began, it was essential to showcase the people-centric spirit of Brightwild, as well as ensuring the event was elevated, unique and unexpected with bold specs of the new brand scattered throughout the night. After all, our entire company is centered around creating meaningful life experiences for our guests, so it was essential to our event planning team that we practiced what we preach and do the same for our team.
Our party was intentionally planned to coincide with the Key West Songwriters Festival, enabling us to feature Nashville’s own, 615 House–a creative studio and collaborative community of independent artists and songwriters. The Songwriter’s Festival is already such a fun event in Key West and there seemed to be no better time to capture the excitement, fun and music already on the island.
Of course, we couldn't have done it without our amazing partners who have been with us every step of the way–Matchstic, LOCI Capital, Spottswood Companies, Thirty21 and Tractorbeam. We owe so much gratitude toward these incredible partners and we’re certain we couldn't have launched our new brand without their expertise and dedication. It was so special to celebrate this new chapter alongside them and have them there to share in our excitement.
We're still buzzing from the launch event, and we're thrilled with the reception our new brand has received. It's a testament to the hard work and passion of everyone involved, and we're honored to have had such incredible support throughout this journey. We can't wait to see what the future holds for Brightwild while we continue connecting people in real life through personalized experiences and standout stays.