We’re so excited to announce that just a few weeks ago, Brightwild won two awards from Transform Magazine from our rebrand that took place this past April!
In case you somehow missed it, Brightwild rebranded earlier this year from our former name, One/One. We were so grateful to partner with Matchstic out of Atlanta as they were able to take our vision and turn it into reality–giving us, Brightwild.
The two awards that we took home were Best Visual Identity from the Travel and Tourism Sector where we were awarded ‘gold’ and the second being Best Use of Copy Style or Tone of Voice where we received ‘bronze.’
For the first award, where we brought home the gold, the judges noted: ‘Rebranding to inspire customers to choose its personalized travel experiences, Brightwild needed to deliver a sense of curiosity, adventure and discovery with its new look. Matchstic delivered with a brand defined by 'refined energy.' The visual identity has shaken off its outdated luxury cues in favor of a Millennial-friendly graphic language. The lifestyle-magazine feel of the new brand enables people to picture themselves in the settings and experiences offered by Brightwild. Judges thought the new brand was expertly targeted to the audience. With a cool vibe and firsthand point of view, it is "aligned to the audience it is aiming to capture. It feels very timely and connected to younger generations." according to judges. By eschewing the tired, faded luxury of old, Brightwild has introduced a bright, new future of personalized travel.
And for the second award, the bronze: ‘Brightwild worked with Matchstic to shake off tired, ineffective luxury language in favor of a brand voice with a clear personality and edge. The brand strapline, 'Travel like you've been there,' tells the whole story; at once delivering a punchy imperative and a compulsion to be on the inside. "This tone of voice is fun and exciting. It evokes a feeling of wanting to explore opportunities and successfully allows the brand to stand alongside likely competitors," said one judge.’
Since we’ve rebranded, we’ve heard it through the grapevine that we may be described as slightly unconventional from what people are used to in this space, but we’d best describe it as being rather authentic, the verbal expression of our mission and culture around here at Brightwild.
We want our guests and owners alike to feel like they aren’t dealing with just another robot, but rather, someone who is in their corner, ensuring their stay is memorable or that their property is managed in a way that surpasses expectations.
Our 10 months of work partnered alongside Matchstic came to fruition in April when we launched Brightwild–and it’s been tremendously rewarding to see the brand come to life–but it’s especially sweet to see the brand accoladed with such prestigious awards.
If you’re considering a rebrand or a refresh, we recommend you check out a previous blog written by our senior director of brand & marketing, Dave Imber. We believe it’s crucial and a non-negotiable for you to partner with a brand agency who is aligned to your vision and pushes you to make the brand the best it can be, even if it’s outside of your personal comfort zone :).